Adsense Money
I don't promote the process of chasing the keywords with Adsense and thinking that creating a site around these high paying keywords will effect in high Adsense earnings.
Often, they only end up disappointed -- just like hundreds of publishers who went and created a install around the famous "M" word or "mesothelioma" -- when it was reported that Adwords advertisers were paying $110+ per click for this keyword. So websites focusing on the M keyword popped out of the Web.
And what was the say discuss of these Adsense publishers hoping to cash in with this high paying keyword? That they can't even get more than $1 per click for the keyword -- obviously not the $110 or even $50 per click keyword that they were hoping for.
Why? Because Google is smart and can snuffle those trying to cash in on these so called high paying keywords a mile away. For one, there's smartpricing -- the big unrecognized in Adsense. No one knows how this actually works. But it can affect the pricing of the ads on your site. If the advertiser paid for $0.50/click - but your position is smartpriced - then the cost may be discounted lower (e.g. $0.25). So you may try to develop a site based on extraordinary paying keywords but if smartpricing gets to you, then you may not get as much per click as what you are expecting from your keywords.
To come after with Adsense, you need to have a website with the right topic, the right audience, the right shipping. It needs to offer value to visitors, otherwise you can't get decent traffic to the site.
So what's the satisfactorily topic:
- topic that attracts a lot of advertisers
- advertisers are competing hard to reach this audience
- audience are reactive to ads
- audiences are looking for ways to spend money
- your knowledge and interest to create compelling contented for this topic
Ghosts/horror writers are not going to earn well in Adsense because advertisers are not competing to tap this audience --> few advertisers dismal cheap keywords. The audience is also not looking for ways to spend money, just to be entertained.
Juxtapose that to a camera review site. The audience this site attracts are those who are looking to buy a camera. They peruse the reviews from the site, and they see the ads where the camera can be purchased.
The rule is: whenever there is money to be spent, then that's the best keyword for Adsense
Of despatch, having a good topic is worthless if you can't even write any thing decent about the text.
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I don't promote the process of chasing the keywords with Adsense and thinking that creating a site around these high paying keywords will effect in high Adsense earnings.
Often, they only end up disappointed -- just like hundreds of publishers who went and created a install around the famous "M" word or "mesothelioma" -- when it was reported that Adwords advertisers were paying $110+ per click for this keyword. So websites focusing on the M keyword popped out of the Web.
And what was the say discuss of these Adsense publishers hoping to cash in with this high paying keyword? That they can't even get more than $1 per click for the keyword -- obviously not the $110 or even $50 per click keyword that they were hoping for.
Why? Because Google is smart and can snuffle those trying to cash in on these so called high paying keywords a mile away. For one, there's smartpricing -- the big unrecognized in Adsense. No one knows how this actually works. But it can affect the pricing of the ads on your site. If the advertiser paid for $0.50/click - but your position is smartpriced - then the cost may be discounted lower (e.g. $0.25). So you may try to develop a site based on extraordinary paying keywords but if smartpricing gets to you, then you may not get as much per click as what you are expecting from your keywords.
To come after with Adsense, you need to have a website with the right topic, the right audience, the right shipping. It needs to offer value to visitors, otherwise you can't get decent traffic to the site.
So what's the satisfactorily topic:
- topic that attracts a lot of advertisers
- advertisers are competing hard to reach this audience
- audience are reactive to ads
- audiences are looking for ways to spend money
- your knowledge and interest to create compelling contented for this topic
Ghosts/horror writers are not going to earn well in Adsense because advertisers are not competing to tap this audience --> few advertisers dismal cheap keywords. The audience is also not looking for ways to spend money, just to be entertained.
Juxtapose that to a camera review site. The audience this site attracts are those who are looking to buy a camera. They peruse the reviews from the site, and they see the ads where the camera can be purchased.
The rule is: whenever there is money to be spent, then that's the best keyword for Adsense
Of despatch, having a good topic is worthless if you can't even write any thing decent about the text.
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